<![CDATA[ Latest from Who What Wear UK in Buying-guide ]]> https://www.whowhatwear.com/uk/buying-guide Tue, 19 May 2026 08:00:00 +0000 en <![CDATA[ My Friends Keep Asking How I Make Zara Look Expensive—5 Chic Summer Capsule-Wardrobe Buys I Swear By ]]> https://www.whowhatwear.com/fashion/shopping/zara-summer-capsule-wardobe-2026 qUmLj4Fj6e6hPf9ddF8rDE Tue, 19 May 2026 08:00:00 +0000 Wed, 20 May 2026 13:13:18 +0000 <![CDATA[ I've Tested Hundreds of Sunscreens—These 11 Are Totally Undetectable on My Face ]]> https://www.whowhatwear.com/beauty/skin/best-spfs-without-white-cast RSchZQQUYriqD28jAiFctX Tue, 19 May 2026 06:00:00 +0000 Wed, 20 May 2026 13:04:12 +0000 <![CDATA[ H&M's Rich-Looking Summer Collection Has Arrived—9 Elegant Buys That Will Sell Out by the Weekend ]]> https://www.whowhatwear.com/fashion/affordable/rich-looking-hm-summer-buys-2026 75fbhZFknqH4fVcuDEHV2D Tue, 19 May 2026 05:55:00 +0000 Wed, 20 May 2026 13:07:27 +0000 <![CDATA[ Trust Me: These 11 Fragrances Are Like a Summer Holiday in a Bottle ]]> https://www.whowhatwear.com/beauty/fragrance/summer-perfumes-2026 Joatk3RQdLbBz6yJKeqFFm Mon, 18 May 2026 06:00:00 +0000 Tue, 19 May 2026 13:46:44 +0000 <![CDATA[ Zara Really Is Better in Barcelona—9 Summer Buys Chic European Women Are Already Wearing ]]> https://www.whowhatwear.com/fashion/shopping/zara-spanish-summer-buys-2026 zvCGpDaHA7jaeEodbZ6aYP Sun, 17 May 2026 08:00:00 +0000 Mon, 18 May 2026 16:29:41 +0000 <![CDATA[ Bella! Selena! Sarah! The 2026 It-Girl–Favourite Designer Bag Just Dropped in Pretty Spring Colourways ]]> https://www.whowhatwear.com/fashion/luxury/prada-bonnie-bag SjAgsFyTSVu3HmCk9R2ap4 Sat, 16 May 2026 09:00:00 +0000 Mon, 18 May 2026 12:42:35 +0000 <![CDATA[ This Expensive-Smelling Perfume Makes Me Feel Like a Rich Italian Heiress ]]> https://www.whowhatwear.com/beauty/fragrance/italian-perfumes Sfzg5eokscZrUatW5sdXiM Sat, 16 May 2026 06:00:00 +0000 <![CDATA[ Skirt Season Is Officially Here—9 Elegant High-Street Styles That Will Sell Out First ]]> https://www.whowhatwear.com/fashion/skirts/best-high-street-summer-skirts-2026 BsUTAQPY485L3P6Q8Px5h9 Sat, 16 May 2026 05:55:00 +0000 Mon, 18 May 2026 11:33:19 +0000 <![CDATA[ I've Sworn Off Traditional Fake Tan Since Discovering This More Natural-Looking Alternative ]]> https://www.whowhatwear.com/beauty/skin/best-tanning-milks cE9zqYZSnBFRU7pyTzfhmi Fri, 15 May 2026 06:00:00 +0000 Fri, 15 May 2026 09:25:02 +0000 <![CDATA[ The Row’s 2026 Summer It Bags Are Here—7 Styles Destined to Sell Out First ]]> https://www.whowhatwear.com/fashion/handbags/best-the-row-summer-bags uVVMfmzA5YpbtcXKTh98zk Fri, 15 May 2026 05:50:00 +0000 Fri, 15 May 2026 09:26:31 +0000 <![CDATA[ Not Black, Not Brown: This Is the Trouser Colour I Spotted Fashion People Wearing From Paris to London ]]> https://www.whowhatwear.com/fashion/trends/green-pants-trend-2026-uk fej6CKdtWY7cV5PMMKam6a Fri, 15 May 2026 05:00:00 +0000 Fri, 15 May 2026 09:32:30 +0000 <![CDATA[ I Asked My Chicest Colleagues What Luxury Buys They’re Backing This Summer—15 Items That Made the Cut ]]> https://www.whowhatwear.com/fashion/shopping/editor-luxury-summer-picks-2026 EatU3bz9URMqMVASaqp8UN Fri, 15 May 2026 05:00:00 +0000 Tue, 19 May 2026 09:03:23 +0000 <![CDATA[ I’m Officially Only Wearing Dresses Until September—9 Zara, COS and Mango Styles Selling Fast ]]> https://www.whowhatwear.com/fashion/shopping/zara-cos-mango-summer-dresses-2026 qi4A7xgmKuL7N7n9Z9DNYg Thu, 14 May 2026 08:00:00 +0000 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jpdbWbxLejZ3npJd3bv3AR Tue, 12 May 2026 06:00:00 +0000 Tue, 12 May 2026 16:37:06 +0000 <![CDATA[ Zara Is Officially in Summer Mode—11 Expensive-Looking Buys That Will Fly ]]> https://www.whowhatwear.com/fashion/affordable/zara-summer-arrivals-2026 YbSBry5JzhoWh4egYQEk8e Tue, 12 May 2026 05:45:00 +0000 Wed, 13 May 2026 13:13:45 +0000 <![CDATA[ H&M's Summer Arrivals Are Rich-Looking and Elegant—9 Pieces That Will Sell Out by June ]]> https://www.whowhatwear.com/fashion/shopping/hm-summer-arrivals-2026 KhbAiux2LKLaQZbirJL6p6 Mon, 11 May 2026 10:02:40 +0000 Mon, 11 May 2026 14:09:26 +0000 <![CDATA[ Trust Me: I'm a Beauty Editor—These Affordable Haircare Brands Deliver Salon-Worthy Results ]]> https://www.whowhatwear.com/beauty/hair/best-affordable-haircare-brands kYSG4VkwoykU3yBE6xCJKm Sun, 10 May 2026 06:00:00 +0000 Mon, 11 May 2026 12:28:50 +0000 <![CDATA[ I Tried On Abercrombie’s Elegant, Highly Minimalist Summer Dresses—These 3 Passed My High Standards ]]> https://www.whowhatwear.com/fashion/shopping/best-abercrombie-and-fitch-dresses-summer-2026 iwv5UkTM4xq4NTCsbKNMzh Sat, 09 May 2026 08:00:00 +0000 Mon, 11 May 2026 11:51:13 +0000 <![CDATA[ I Just Tried the Jeans Every Chic Woman Is Wearing Right Now—Here's Why They're Worth the Hype ]]> https://www.whowhatwear.com/fashion/denim/agolde-arc-jeans nSeU7jnk74rLX5LuEEdWnK Sat, 09 May 2026 05:55:00 +0000 Mon, 11 May 2026 11:47:11 +0000 <![CDATA[ Mark My Words: This Designer-Passing Bag Is About to Be Summer 2026's Cult Buy ]]> https://www.whowhatwear.com/fashion/handbags/demellier-stockholm-shoulder-bag jq6fiPJ6XRTjyoGEn5wECE Fri, 08 May 2026 09:57:16 +0000 Fri, 08 May 2026 10:26:56 +0000 <![CDATA[ Not Jeans, Not Linen—This Is the Expensive-Looking Trouser Trend That Makes Every Outfit Look More Elegant ]]> https://www.whowhatwear.com/fashion/shopping/satin-trousers-summer-trend-2026 jCBUqUJ9GbrFRKYHbFrtrH Fri, 08 May 2026 08:25:33 +0000 Tue, 19 May 2026 14:50:42 +0000 <![CDATA[ It's Official: These Are the Most-Wanted Luxury Sandals of Summer 2026 ]]> https://www.whowhatwear.com/fashion/luxury/best-the-row-flip-flops-2026 Gw57URbp2MCFcEzGpUV94J Fri, 08 May 2026 06:00:00 +0000 Fri, 08 May 2026 10:25:41 +0000 <![CDATA[ H&M x Stella McCartney Is Almost Completely Sold Out—15 Elegant Pieces Still In Stock (For Now) ]]> https://www.whowhatwear.com/fashion/shopping/hm-stella-mccartney-collaboration gozkG8pcWwmHRoRqigHHPL Thu, 07 May 2026 07:30:00 +0000 Tue, 19 May 2026 14:50:12 +0000 <![CDATA[ Trust Me: I'm a Stylist—You Only Need These 6 Shoes This Summer ]]> https://www.whowhatwear.com/fashion/shoes/summer-shoe-capsule-wardrobe-2026 fbf8ovyroBQEitftxwQpab Thu, 07 May 2026 06:10:00 +0000 Wed, 13 May 2026 13:19:44 +0000 <![CDATA[ If Your Concealer Always Looks Cakey, You Need to Know About These Natural-Looking Formulas ]]> https://www.whowhatwear.com/beauty/makeup/best-blurring-concealers UjG3MJkgDS9cunUd82A82c Thu, 07 May 2026 06:00:00 +0000 <![CDATA[ I’m a 5’2” 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May 2026 05:50:00 +0000 Tue, 05 May 2026 13:31:51 +0000 <![CDATA[ It’s Official: These Are the 5 Summer Basics Making Every Outfit Look More Elegant in 2026 ]]> https://www.whowhatwear.com/fashion/shopping/best-summer-basics-2026 spYo6BtoSREpEFXgH9eVWF Sun, 03 May 2026 08:00:00 +0000 <![CDATA[ Everywhere I Look, Elegant People Are Wearing Summer Dresses From These 3 High-Street Brands ]]> https://www.whowhatwear.com/fashion/dresses/best-reformation-doen-sezane-summer-dresses-2026 dU4bvKB2eq57YaHFwSnKvL Sat, 02 May 2026 06:20:00 +0000 <![CDATA[ I Just Got Back From the South of France—Now I Want to Add These 9 Zara Items to My Wardrobe ]]> https://www.whowhatwear.com/fashion/affordable/french-zara-may-2026 4w5hBQv3k8WwUvsmzx4HkR Sat, 02 May 2026 05:55:00 +0000 <![CDATA[ I Tracked Down Every Outfit From The Devil Wears Prada 2—Shop Anne Hathaway and Meryl Streep’s Looks Here ]]> https://www.whowhatwear.com/fashion/shopping/the-devil-wears-prada-2-outfits tTjAaCprznSRJiXokGAm8A Fri, 01 May 2026 08:00:00 +0000 Tue, 19 May 2026 14:53:02 +0000 <![CDATA[ This Summer's Most-Wanted It Bags Have Arrived—5 Styles Set to Sell Out First ]]> https://www.whowhatwear.com/fashion/handbags/popular-designer-summer-bags q9JqNkNmXqVbYEKim5fpzi Fri, 01 May 2026 06:00:00 +0000 Fri, 01 May 2026 13:27:14 +0000 <![CDATA[ My Friends Always Ask Me What to Buy on Payday—27 Chic Buys I’ve Shortlisted This Month ]]> https://www.whowhatwear.com/fashion/shopping/chic-payday-buys-april-2026 KVLCETcP5tLBkcP7ar5kWk Wed, 29 Apr 2026 08:00:00 +0000 Wed, 29 Apr 2026 13:08:29 +0000 <![CDATA[ Want Soft, Glowing Legs for Spring? These 8 Products Deliver Every Time ]]> https://www.whowhatwear.com/beauty/skin/best-new-body-products-2026 e5pfDBbVPb2xnbfim28dcN Wed, 29 Apr 2026 06:00:00 +0000 Wed, 29 Apr 2026 13:12:25 +0000 <![CDATA[ It's Official: This Is the Pretty Blouse Trend Stylish Women Will Be Wearing With Jeans, Trousers and Skirts ]]> https://www.whowhatwear.com/fashion/shopping/best-romantic-blouses-2026 C4LvBkTkJYfHWoqvK3yt7A Wed, 29 Apr 2026 05:50:00 +0000 Wed, 29 Apr 2026 13:13:33 +0000 <![CDATA[ It’s Already Summer at Zara—27 Warm-Weather Buys Destined to Sell Out First ]]> https://www.whowhatwear.com/fashion/shopping/zara-early-summer-arrivals-2026 C8uGP4Bd7pR9xu8nvvCSu3 Tue, 28 Apr 2026 08:00:00 +0000 <![CDATA[ Hold the Jeans—These Are the Chic Anti-Denim Trousers Stylish Women Will Wear All Summer ]]> https://www.whowhatwear.com/fashion/shopping/leset-kyoto-trousers pBJmLCD2QwRz6rPMd7CqF9 Tue, 28 Apr 2026 08:00:00 +0000 Tue, 28 Apr 2026 09:02:38 +0000 <![CDATA[ Since Adding This Product to My Routine, My Hair Has Never Been Stronger or Smoother ]]> https://www.whowhatwear.com/beauty/hair/best-bond-repair-masks CTSZpXQxVHz9qeRXopaUh4 Tue, 28 Apr 2026 06:00:00 +0000 <![CDATA[ I Gasped—H&M, COS and Mango Just Dropped the Most Expensive-Looking Spring Buys ]]> https://www.whowhatwear.com/fashion/affordable/cos-mango-hm-2026 SSqj5voADwtmSccRJhmBQB Tue, 28 Apr 2026 05:50:00 +0000 <![CDATA[ Korean Skincare Really Is Living in the Future—These 9 Products Are Proof ]]> https://www.whowhatwear.com/beauty/skin/beauty-editor-korean-skincare-products MSNXWeAvLxw5BGBrQQXWzD Sun, 26 Apr 2026 06:00:00 +0000 Wed, 13 May 2026 10:21:00 +0000 <![CDATA[ Everywhere I Look, Stylish Women Are Wearing These Exact Ballet Flats to Make Dresses and Jeans Feel More Elegant ]]> https://www.whowhatwear.com/fashion/shoes/alohas-rosalind-ballet-flats nWatYpaVUTTjZhPUo4Ccz6 Sun, 26 Apr 2026 05:45:00 +0000 Mon, 27 Apr 2026 12:33:28 +0000 <![CDATA[ H&M Just Dropped Its Most Elegant, Minimalist Collection Yet—9 Items That Will Sell Out by 1 May ]]> https://www.whowhatwear.com/fashion/shopping/hm-minimalist-collection-2026 FQzc5HAMVhtbH9LLkp8bif Sat, 25 Apr 2026 08:00:00 +0000 Wed, 29 Apr 2026 12:44:34 +0000 <![CDATA[ Victoria Beckham's Gap Collection Is Officially Here—9 Elegant Basics Already Selling Fast ]]> https://www.whowhatwear.com/fashion/shopping/victoria-beckham-gap-collaboration axZRX5BH7gsVft3TrfLz87 Fri, 24 Apr 2026 07:46:44 +0000 Fri, 24 Apr 2026 13:40:25 +0000 <![CDATA[ Quiet Luxury Isn't Going Anywhere—9 Minimalist, Anti-Trend Spring Buys That Are Worth Every Single Penny ]]> https://www.whowhatwear.com/fashion/luxury/anti-trend-luxury-buys-spring-2026 dzabtBkX5agPBGs8L2zvT3 Fri, 24 Apr 2026 05:50:00 +0000 Fri, 24 Apr 2026 11:43:51 +0000 <![CDATA[ I Asked My Chic French Friend for Her Spring/Summer Shopping List—21 Elegant Pieces She Sent Back ]]> https://www.whowhatwear.com/fashion/shopping/french-friend-shopping-list-spring-summer-2026 atNFDXRAjQ8PjLBg4gFm9P Thu, 23 Apr 2026 08:00:00 +0000 Fri, 24 Apr 2026 11:41:19 +0000