Think You Can Spot an Ugg Fan? Think Again

Everyone from A-list celebs to the everyday girl knows that Ugg boots are a winter staple, and the brand's S/S 17 campaign is addressing just that. "Real" is the name of the ad campaign, which features a diverse group of Californians who express themselves through different artistic mediums.

Inspired by the beautiful California landscape, the main photo is intended to tell the story of 11 unique individuals who represent the brand—because it's not always about a celebrity spokesperson. Starring surfers, musicians, an activist, and even a rising style blogger we happen to be obsessed with, the Ugg-clad group of men and women includes totally different approaches to style, proving that a solid pair of Ugg boots is one of the few wardrobe staples everyone can embrace. Besides, with a cozy lining, sturdy soles, and slip-on silhouette, the real question is who wouldn't want to own a pair of warm, comfy shoes?

Keep scrolling to check out Ugg's new S/S 17 ad and the accompanying short video.

What are your thoughts on Ugg's new campaign? Tell us in the comments, and then shop the current collection

Opening Image: @ugg