Your Spring Must-Have? A Floral Cocktail Dress

We’re all about edgy cutout frocks and casual denim sheaths, but lately, spring’s put us in the mood for something a little more feminine, like floral cocktail dresses. The trend is everywhere now, from the runways of Erdem and Bottega Veneta to celebrities like Rosie Huntington-Whiteley and Jessica Pare. The prints range from bright, bold blooms to ditsy, retro-inspired motifs, but no matter which you prefer, these floral frocks are perfect for any evening soiree. Click through today’s Trend Report to find out who’s wearing the look, and be sure to shop our favourite picks too.

Bottega Veneta S/S 13

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Bottega Veneta

The florals on Bottega Veneta’s dress may be understated, but the figure-skimming shape and plunging neckline are decidedly alluring.

Similar Essential:
Gabriella Rocha Hardy Floral Dress ($65)

Erdem S/S 13

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Erdem

Punchy colours and a midriff cutout make Erdem’s Floral-Embroidered Sheath Dress ($8110) in Neon Peach/Blue a youthful, fun option.

Similar Essential:
Suno Brocade Floral Dress ($417)

Philosophy S/S 13

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Philosophy

Philosophy’s Printed Lame Jacquard Dress ($995) combines sweet and sexy elements for a stylish result: pastel blooms against a sleek, fitted silhouette.

Similar Essential:
Nicole Miller Floral-Print Dress ($345)

Camila Alves

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Splash News

At a Mud screening in New York last month, Alves paired Dolce & Gabbana’s sweet Floral Needlepoint Dress (price upon request) from the F/W 12 collection with Casadei pumps.

Similar Essential:
McQ by Alexander McQueen Floral Print Dress ($361)

Jessica Pare

The actress made a bold statement at the Mad Men season six premiere in head-to-toe Prabal Gurung, wearing the Floral Printed Sheath Dress ($2195), Hot Pink Silver Plated Belt ($350), and Black Capped Ankle Strap Pumps ($890) from the Pre-Fall 13 collection.

Similar Essential:
Chetta B Floral Bow Dress ($70)

Chloe Sevigny

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Getty Images

At a Coach charity event in Santa Monica, Sevigny added lively pops of colour to her Balenciaga Fleurs-Print Wrap Dress ($917) with the label’s Revers Ankle Boots ($692) and Coach’s New Legacy Leather Basket Clutch ($188) in Bright Coral.

Similar Essential:
Dorothy Perkins Black/White Floral Dress ($69)

Rosie Huntington-Whiteley

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Splash News

While attending a Vogue dinner honouring Michael Kors, Huntington-Whiteley was the picture of elegance in the designer’s Tissue Crepe Strapless Sheath ($1995) in Leaf/Chartreuse/Black from the Pre-Fall 13 collection with Jean-Michel Cazabat’s pointy-toe Emma Pumps ($235, 646.669.8508).

Similar Essential:
LABEL by five twelve Floral Print Fit & Flare Dress ($109)

Felicity Jones

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Getty Images

Earlier this year at a London screening for Cheerful Weather For The Wedding, Jones channeled a classic, ladylike vibe in Valentino’s Short Sleeve Multicolor Silk Dress ($2980) from the Resort 13 collection.

Similar Essential:
Kate Spade New York Sonja Dress ($378)

Bella Heathcote

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Getty Images

Heathcote’s embellished Chanel dress from the S/S 13 collection was a fitting choice for the actress’s playful sensibilities at the label’s pre-Oscar dinner.

Similar Essential:
Blugirl Sleeveless Floral Print Dress ($580)

Taylor Tomasi Hill

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Stockholm Street Style

Hill’s Junya Watanabe cropped leather jacket lends toughness to the dainty print of her Patricia Viera Hawaiian Print Dress ($2628). The Moda Operandi Creative Director completed her look with Rochas sandals.

Similar Essential:
ASOS Midi Dress In Floral Print With Buttoned Waist ($71)

Nicole Warne

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Getty Images

The Gary Pepper Vintage blogger was photographed at the Ellery S/S 13 show in Sydney channeling a feminine retro look in Suzannah’s Fifties Oriental Bloom Silk Print Dress ($1133), Christian Louboutin heels, and a Jennifer Zeuner necklace. Charlotte Olympia’s quirky Scent-Bottle Perspex Clutch ($1130) added a touch of charm.

Similar Essential:
Adrianna Papell Floral Print Shirtdress ($138)

Miroslava Duma

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Billy Farrell Agency

With a nipped-in waist and full skirt, Duma’s Ulyana Sergeenko custom-made rose-print dress (price upon request) perfectly accentuates her shape.

Similar Essential:
10 Crosby By Derek Lam Floral Dress ($396)

Antonio Marras

Yellow Jacquard Dress ($1450)

Borne by Elise Berger

Hermine Floral-Print Silk Dress ($260)