We’re all about edgy cutout frocks and casual denim sheaths, but lately, spring’s put us in the mood for something a little more feminine, like floral cocktail dresses. The trend is everywhere now, from the runways of Erdem and Bottega Veneta to celebrities like Rosie Huntington-Whiteley and Jessica Pare. The prints range from bright, bold blooms to ditsy, retro-inspired motifs, but no matter which you prefer, these floral frocks are perfect for any evening soiree. Click through today’s Trend Report to find out who’s wearing the look, and be sure to shop our favorite picks too.
The florals on Bottega Veneta’s dress may be understated, but the figure-skimming shape and plunging neckline are decidedly alluring.
Gabriella Rocha Hardy Floral Dress ($65)
Punchy colors and a midriff cutout make Erdem’s Floral-Embroidered Sheath Dress ($8110) in Neon Peach/Blue a youthful, fun option.
Suno Brocade Floral Dress ($417)
Philosophy’s Printed Lame Jacquard Dress ($995) combines sweet and sexy elements for a stylish result: pastel blooms against a sleek, fitted silhouette.
Nicole Miller Floral-Print Dress ($345)
McQ by Alexander McQueen Floral Print Dress ($361)
The actress made a bold statement at the Mad Men season six premiere in head-to-toe Prabal Gurung, wearing the Floral Printed Sheath Dress ($2195), Hot Pink Silver Plated Belt ($350), and Black Capped Ankle Strap Pumps ($890) from the Pre-Fall 13 collection.
Chetta B Floral Bow Dress ($70)
At a Coach charity event in Santa Monica, Sevigny added lively pops of color to her Balenciaga Fleurs-Print Wrap Dress ($917) with the label’s Revers Ankle Boots ($692) and Coach’s New Legacy Leather Basket Clutch ($188) in Bright Coral.
Dorothy Perkins Black/White Floral Dress ($69)
While attending a Vogue dinner honoring Michael Kors, Huntington-Whiteley was the picture of elegance in the designer’s Tissue Crepe Strapless Sheath ($1995) in Leaf/Chartreuse/Black from the Pre-Fall 13 collection with Jean-Michel Cazabat’s pointy-toe Emma Pumps ($235, 646.669.8508).
LABEL by five twelve Floral Print Fit & Flare Dress ($109)
Earlier this year at a London screening for Cheerful Weather For The Wedding, Jones channeled a classic, ladylike vibe in Valentino’s Short Sleeve Multicolor Silk Dress ($2980) from the Resort 13 collection.
Kate Spade New York Sonja Dress ($378)
Heathcote’s embellished Chanel dress from the S/S 13 collection was a fitting choice for the actress’s playful sensibilities at the label’s pre-Oscar dinner.
Blugirl Sleeveless Floral Print Dress ($580)
Photo:Stockholm Street Style
Hill’s Junya Watanabe cropped leather jacket lends toughness to the dainty print of her Patricia Viera Hawaiian Print Dress ($2628). The Moda Operandi Creative Director completed her look with Rochas sandals.
ASOS Midi Dress In Floral Print With Buttoned Waist ($71)
The Gary Pepper Vintage blogger was photographed at the Ellery S/S 13 show in Sydney channeling a feminine retro look in Suzannah’s Fifties Oriental Bloom Silk Print Dress ($1133), Christian Louboutin heels, and a Jennifer Zeuner necklace. Charlotte Olympia’s quirky Scent-Bottle Perspex Clutch ($1130) added a touch of charm.
Adrianna Papell Floral Print Shirtdress ($138)
Photo:Billy Farrell Agency
With a nipped-in waist and full skirt, Duma’s Ulyana Sergeenko custom-made rose-print dress (price upon request) perfectly accentuates her shape.
10 Crosby By Derek Lam Floral Dress ($396)
Printed Dress ($90)
Neon Floral Shoulder Dress ($130)
Floral Print Elbow Sleeve Dress ($1190)
Yellow Jacquard Dress ($1450)
Floral-Print Cocktail Dress ($495)
Floral Embroidered Dress ($1795)
Museum Garden Dress ($198)