The Top Instagram Posts From Fashion Week Prove This Color Is #1 for Fall


Style du Monde

If you weren't actually in New York during the most recent slew of shows during fashion week, you were probably following along on fashion's favorite social media app: Instagram. So much of the week's festivities were documented that it's easy to feel like you were really there just by tapping through stories and liking and commenting on all the cool content in your feed. All that content actually amounted to something when you look at how well certain posts did. Thanks to a report by Curalate, we discovered what the top fashion posts of the week were, and it totally confirmed what we already knew: Red is the only color that matters this season.

With a total of 87,000 engagements, the number two post during NYFW was an image the Coach account posted of a beaming Selena Gomez at the Coach x Selena event in New York, an embellished red bomber jacket draped oh so cooly around her shoulders. It's no surprise this particular photo did well: Selena is the most followed account on the app, and fans are well aware of her partnership with the leather goods brand. Coming in just after Coach with 80,000 engagements was a post by Victoria Beckham of a red-hot look that she sent down her S/S 18 runway, which she captioned simply, "#VBSS18." So there's no longer any doubt in our minds that this color is the most popular among fashion insiders, on the runway, and for fans and customers too.

Scroll down to see two of the top three fashion Instagram posts from this NYFW.



A post shared by Victoria Beckham (@victoriabeckham) on