Tommy Hilfiger's Over-the-Top Fashion Show Will Be Open to the Public

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Mark your calendars: Tommy Hilfiger is officially turning the traditional fashion show on its head. The designer will be offering a shoppable livestream of Gigi Hadid's F/W 16 capsule collection during fashion week next month. WWD reports that the event, dubbed Tommy Pier, will be a full-on carnival, complete with a Ferris wheel, games, rides, cotton candy, and more. Tommy Pier will debut Friday, September 9, where half of the guests will be Hilfiger fans, and will reopen again the next day for shoppers and fans as well. Head over to WWD for more details on how attendees are being chosen, and then shop Tommy Hilfiger online! [WWD]

Coming soon: You're probably already in love with the shoes from Rihanna's collaboration with Puma, but now she's coming for the rest of your wardrobe.  The brand has announced the release date for the Fenty x Puma apparel collection: September 6. Can't wait! Shop Puma's current offerings while we wait for the launch. [Puma]

Celebrity-approved: Byrdie cracked the code on Zendaya's beauty routine, and it's surprisingly easy. From the $6 mascara she uses to her favorite lip balm, the site shows you how to re-create her look in a jiffy. [Byrdie

Closet overhaul: Could you use more closet space? Of course you could! MyDomaine has all the tips and tricks you need to make the most of your closet, even if you're dealing with cramped quarters. [MyDomaine