The Instafamous just got the best news ever. According to a Fashionista report, Tommy Hilfiger is creating an Instagram photo pit at its fall show. While the decision will undoubtedly help Instagram influencers in their quest for the perfect shot and allow other guests—which include editors, celebrities, and additional VIPs—to enjoy the show with less distraction, we imagine the seated guests will be snapping iPhone photos, too. Because we all need that ’gram!
Tommy Hilfiger is the first designer to designate a space for social media photography inside a show during fashion week. We can’t wait to see the results in our feed and who the brand invites into its photo pit.
Keep scrolling for some memorable Instagram moments Tommy Hilfiger posted from its S/S 16 show, including a short video. Then shop Tommy Hilfiger Collection pieces we love.
Are you an active Instagram user? What influencers do you follow? Let us know in the comments.