We find it hard to wait in a line of five people at the grocery store, 30 to board an airplane, or possibly hundreds who wrap around a city block for the latest Supreme drop. But ThirdLove has released a bra with 1.3 million people waiting to own it. That’s next-level fan excitement.
To explain the hype, consider ThirdLove’s track record. The brand, which launched in 2013, was an innovator in debuting half-cup sizes for those not quite a full B, C, D, etc. And just yesterday, it announced a huge extension of sizes. According to the press release, ThirdLove now offers the greatest diversity in sizes as any other lingerie brand on the market with sizes spanning from 28 to 48 band widths, and cup sizes AA to H. “Most brands fit use industry-standard Fit Models (usually a 34B or 34D) and then grade up and down from there to get to other sizes,’ explains co-founder Heidi Zak, about how the company was able to perfect its silhouettes. “Here at ThirdLove we fit each and every size on real women of many shapes and body types, to ensure that our bras fit all women really well.”
This size expansion news is so exciting that, as previously mentioned, 1.3 million women have lined up to wear, specifically, ThirdLove’s 24/7 Perfect Coverage Bra. If you want to jump on the bandwagon, we suggest you start by shopping the style below.