Is This the Best-Fitting Bra Ever?

When two former CEOs from Victoria's Secret and Spanx support your up-and-coming lingerie line, you know you have something really good. And that's exactly the case for ThirdLove, a start-up that just scored an impressive $8 million in funding from the two former executives plus a host of other investors, according to Fashionista

Haven't heard of the brand yet? ThirdLove is particularly focused on the fit of its bras, offering styles not just according to your size but also your unique breast shape. Its site even provides a handy reference guide on shapes if you need some advice.

As Fashionista reports, the brand also offers half-cup sizes and an iPhone app that makes bra measuring even easier. ThirdLove then uses customer data from the app to inform its new bra production. So is ThirdLove the answer to all of your bra dilemmas? Signs just might point to yes. 

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Opening Image: ThirdLove