Go Behind the Scenes on The UNDONE’s Latest Fashion Shoot

Since The UNDONE launched last month, we’ve been obsessed with its curated mix of Australian and international designers, but what we love most, is the way the pieces are displayed and styled on-site. It’s obvious The UNDONE has the customer experience front of mind, always producing beautiful images to showcase its product. The styling is impeccable, giving us endless outfit ideas on how to wear our new purchases, and we’re able to see little details due to the items being shot from all different directions.

When we were invited behind-the-scenes on one of its shoots, how could we not take the opportunity to sit back and watch the magic happen? Today, we’re sharing some of that magic with you. Keep scrolling to see how a shoot for The UNDONE comes to life, and then shop our editor’s picks of new arrivals.

Photo:

Hannah Roche for The UNDONE

Before a shoot takes place, the stylist and photographer usually come together to form a mood board. The mood board works as a reference throughout the day to ensure shots are on theme.

Photo:

Hannah Roche for The UNDONE

Props (in this case, a white stand) and a drop sheet are set up, ready for the model to arrive on set. The UNDONE keeps its canvas very much in-line with its vibe—effortlessly minimal.

Photo:

Hannah Roche for The UNDONE

The UNDONE's Sara Donaldson and Georgia Martin style their shoots themselves. Each look is perfectly on brand.

Photo:

Hannah Roche for The UNDONE

We love the interesting shot details—how many websites shoot so many different angles to see each piece? You can see every little detail worth seeing (like the extra-low back on this tank).

Photo:

Hannah Roche for The UNDONE

Hair and makeup is kept minimal—just like The UNDONE girl.

The adjustable side detail means you can drop or lift the hem as you please.

Matin is getting better and better with each season.

Add a white slip to your wardrobe for spring.

Hands-down, our favourite jeans for spring.

Want more fashion trends? Follow us on Pinterest.