No one could ever say that Sara Donaldson of Harper & Harley doesn't keep things exciting. Last year, right before Fashion Week Australia, the blogger (who also happens to be part of our INF / Network) launched online store The UNDONE with business partner Georgia Martin. One year on, and it's quickly become one of our favourite online shopping destinations. As though running one of the fashion industry's favourite blogs and fashion stores isn't enough, Donaldson and Martin just launched a magazine to coincide with Fashion Week Australia. The magazine features exclusive editorials with pieces from The UNDONE, so it's impossibly easy to shop the shoots.
We spoke to Donaldson and Martin ahead of the launch on why they expanded their brand into print. "We have been wanting to create a magazine or newspaper styled publication for The UNDONE for a while. Being online, it’s nice to have a tangible touch-point for our customers, and to also let people who don’t know about the brand to get an understanding of it in an interesting and informative way. We decided to collaborate with Edwards and Co as we have a very similar customer base which makes for great alignment and crossover. The timing for Fashion Week Australia worked really well to get the magazine out there," the pair commented.
Not attending fashion week? You can still get your hands on a copy. Every order placed on The UNDONE will also receive the limited edition magazine, and it is also available (for free) at Edwards and Co salons across Australia.
Scroll down for your exclusive first look at the cover then head on over to The UNDONE to shop new arrivals.