This Is What We're Buying From The Iconic's New Premium Boutique

Scandinavian Street Style



When a last-minute outfit is needed ASAP, a few clicks through The Iconic rarely leaves us empty-handed. If you’re also living in Sydney and can take advantage of its super-fast (three hours!) and reliable delivery, you’re about to be delighted by its recent launch that makes life just a little bit more glamorous. The online fashion hub has just opened up its new Premium destination for local and international designer clothing. There’s a wide selection of our favourite local labels, including Bec & Bridge, Michael Lo Sordo, and KitX, as well as the likes of global brands from Joseph, IRO and Sandro, to Hugo Boss (to name a few).

Just in time for the weekend, the Who What Wear Australia team have been tempted into doing a serious style overhaul, and with even more incentive with ShopStyle’s exclusive Private Sale (25% off until midnight Saturday), we’re getting our spring shopping done early. And since we know you’re probably curious, throughout our office there seems to be a common theme of investing in key monochrome staples, as well as fun silk tops and dresses in bright hues

Keep scrolling to shop the six favourite pieces we’re buying from the new premium range at The Iconic.


A fitted top in fresh white will go a long way. 

These jeans are highly covetable and the crop style is perfect with chic sneakers.

It’s time to add some colour to our wardrobes for spring and we’re starting with yellow. 

For the sheer tops that peek a little skin, an amazing bralette is an absolute necessity.

Fiery shades of red are also on our radar for the warmer months.

These staple satin trousers have been deemed über popular and here’s the proof.

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