Baldwin has created a leather backpack, passport holder, and clutch, in a neutral grey with pink trimming, all customisable with bespoke monogramming (keeping in line with the brands' signature special touch). Not only was the It-girl involved in the entire design process, selecting leather, colour-palette, and hardware, but she also fronts the global campaign.
Since its launch in 2011 by co-founders (and corporate lawyers) Alyce Tran and Tania Liu, The Daily Edited has experienced tremendous growth, and we’re sure that this latest collaboration, dubbed #theHAILEYedited, will help propel the label even further.
Prepare to see everyone you know scramble to snap up one of Hailey’s backpacks—our favourite pick from the collection. Keep scrolling to peep the campaign and collection.