Byron Bay based fashion label Talulah recently announced ex-Miu Miu designer Toni Dameglio would be heading to our sunny shores as head designer. Now that she’s settled in, we caught up with her to hear all about her favourite Miu Miu memories and what she’ll be bringing to Talulah.
Keep reading to see what it’s like to work for Mrs. Prada and what Toni will be wearing this season.
Who What Wear: What are the biggest differences between designing for Miu Miu and Talulah?
Toni Dameglio: Designing for Talulah is really fun. The aesthetic is more colourful and has a strong print component throughout each collection, but both brands have a playful element that I love. The playfulness makes it easy to experiment.
Miu Miu is very trendy and behind every collection there is an interesting, and sometimes really quite complex concept. I love having that theory, so have adopted that when designing Talulah’s collections.
WWW: What did you learn at Miu Miu that you’ll be bringing with you to Talulah?
TG: Definitely a European influence. While my role is to always keep in mind the Talulah customer, I hope that the European aesthetic will come through.
The craftsmanship of each garment was always put first at Miu Miu. It’s something that’s become engrained in my work too, so I’d have to include craftsmanship. We’ve got beautiful detailing and finishings in upcoming collections, I love it.
WWW: How did the move to Australia and Talulah come about?
TG: It was uncanny actually. I was considering the move in order to be closer to my partner. So, when this opportunity came along, I jumped at the chance! I had been following Talulah and loved the space the brand was moving towards. When I spoke to Kelli Wharton (Creative Director and owner of Talulah) about the role, we were absolutely same page on the progression of the Talulah look, so I knew it would be a great move for me.
WWW: What’s your favourite memory of working at Miu Miu?
TG: I have many favourite memories. One was working on the collections with the team. I gained a lot of experience working with the most talented international designers which I’m really grateful for. Another favourite memory was when I was in Paris, working backstage before the shows. The design team would go up two weeks before the show to prepare. The excitement and adrenaline rush was so high. The most touching moment was when after the show the design team would celebrate on the catwalk with all the guests, and Mrs. Prada would thank us all for the hard work.
WWW: What are you looking forward to bringing to Talulah?
TG: Talulah is in a really exciting place right now. We’ve just launched in the U.S. and so there’s now the U.S. market to consider when designing, too. I’m just thrilled to be a part of it all and to be able to bring my experience working in Milan and apply it to an iconic Australian brand like Talulah. It’s such an honour!
WWW: What will you be wearing this summer?
TG: My favourite pieces from the Talulah summer collection are the basic pieces that work for layering. I’m loving monochrome at the moment.
WWW: Have you embraced the laidback Byron Bay lifestyle?
TG: I have! It’s so beautiful here. My partner and I are always making the most of the beaches and hinterland walks. There’s also great farmers markets that we go to all the time. We’re big foodies, so it’s great to have all the fresh produce.