The Biggest Lingerie Trends to Try This Summer

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(Image credit: Courtesy of Journelle)

Summer is right around the corner, and while you might be busy gathering the coolest necessities for an ideal seasonal wardrobe, there's one thing we have a feeling you might be skipping over. Lingerie might not be something you immediately consider seasonal, but according to Sandra Rose, Vice President, Merchandising and Brand; Helene Morris, the founder and designer of Lonely; and Monica Mitro, the EVP of public relations for Victoria's Secret, it definitely is. They are firm believers in swapping out lingerie based on the season just as you would the bulk of your wardrobe, and they are here to tell us exactly how to do it in 2019.

Ahead Lewis, Morris, and Mitro dive deep into the summer lingerie trends that are blowing up. In typical lingerie fashion, some of the trends you'll see here will be new and exciting, while others are simply practical. According to the experts at hand, both are important and necessary for building out the most festive and functional summer lingerie wardrobe possible.

Exaggerated Florals

"We’ve been seeing a lot of fresh floral patterns for summer. Some vendors opted for bold optic prints, like our silk PJ set from Violet and Wren, while others had a softer more bohemian approach, like the Melina Bra from Underprotection. A beautiful allover floral print from Hanky Panky is a great middle ground and a great update for the collection." — Rose

Unfussy Lace

"Spring/Summer 2019 has been all about color! We’re so happy to see vendors choosing happy palettes that have a soft beauty and really get you into the spring mood. We went after this look in our Journelle collection with a beautiful lavender cross-dyed lace in our classic Anais and the eye-popping flamingo pink in our Romy. Our other favorites of the season are a two-tone mesh stunner from Emerging Designer Alum, Taryn Winters and a fiery orange demi bra from Simone Perele that has great shoulder strap detail! Keep an eye out for some amazing neons coming this summer!" — Rose

Beyond the Bride

"We’re so fortunate to be the go-to location for brides when they start preparing for their special day. From what we’ve seen this spring, it’s clear that brides aren’t just looking for white lingerie anymore. Intimates is a great way to incorporate your "something blue” and icy pastel blues have been really popular, like the Coucou Teddy in divine blue from Only Hearts, or the amazing Joia Plunge from British designer Studio Pia. Blush is also a popular go-to for its elegance and femininity. Brides love our charlotte sets in blush or our new exclusive garters in partnership with local NYC designer Larissa Kate. For the bride who doesn’t want to veer too far from the path, our Anais in powder is a popular option – it has an amazing iridescent yarn woven in that gives the perfect glimpse of shimmer to make it really special." — Rose

Strapless Refresh

"We’d be remiss not to mention how important strapless bras are in the spring/summer season. This year is no different, with women coming in daily to find their perfect fit. We’ve added some new styles to our assortment to try and meet these needs, and standouts have been the Natori Underneath with a buttery soft hand feel and great versatility from adjustable optional straps. I also personally love the Panache Porcelain Elan molded strapless because it provides really amazing support for fuller, larger cups. For optimum comfort though, nothing beats a great bandeau, and we’re launching one from Cosabella – a perfect answer to all the seasons one-shoulder and off the shoulder tops!" — Rose

Cheeky Briefs

"Cheeky briefs are presently some of our best-selling styles, and my favorite has to be our Patti French Brief in Teal. The lace border edge is so beautiful and delicate, and the light coverage is perfect for hot summer days." — Morris

All the Frills

"Frills are always fun for summer, and we’ve brought them into our lingerie detailing this season with a frill-bordered bra. The mesh frill is beautifully soft, so it doesn’t compromise your comfort. It comes in powder blue and cactus green." — Morris

Bra Tops

"Bra tops worn as outerwear are this summer’s hottest trend. The Very Sexy Bustier is the number one hottest lingerie must-have item this summer. This item is a top essential for summer street style that every fashion It girl will be wearing." — Mitro

Logo Mania

"We are seeing a lot of love for Victoria’s Secret logos. The T-shirt bra with logo straps is very popular right now, especially in bright summer colors." — Mitro

Cool Colors

"New to the T-shirt collection is the Unicorn bra with the rainbow color back strap." — Mitro

Cotton

"Cotton has never been cooler for summer. Our new cotton panty is both sexy and comfortable now in softer, lighter stretch cotton fabric. Plus, it has a bold logo waistband that gives it a touch of edge that customers are loving." — Mitro

Speaking of lingerie, check out the lingerie brands celebrating women of all sizes.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.