31 New H&M Summer Finds That Are Uncomplicated, Affordable, and So Cute
Summer is right around the corner, and if you're anything like me, you're planning on waiting until the last minute to shop for all the essentials. Usually, that procrastination results in panic and disappointment, so I've decided I am doing all my seasonal shopping earlier this year. H&M is one retailer I always turn to for quick and easy pieces, and this summer is no different. While scrolling through the site's new-arrivals section, I found handfuls of elevated summer basics that are—exactly as I stated in the title—uncomplicated, affordable, and so cute.
Below, you'll be able to shop the 31 summer H&M finds I am loving now. From classic black bikinis to breezy button-downs, this warm-weather shopping selection will have you feeling ready for the change of the season in no time.
Next: Net-a-Porter Just Dropped a Surprise Sale—29 Designer Pieces I Want in My Cart
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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