The Key Players Who Pioneered Street Style as We Know It

Who What Wear is turning 10 this year! To celebrate our #WWW10 milestone, we’re looking back at the past decade of style.

Street style stars and photographers are about as common as celebrities and the paparazzi today, but unlike their Hollywood counterparts, this wasn’t the case a decade ago. While street style photography did exist back then, there were far fewer subjects, and those who were around were responsible for blazing the trail for the decade to come.

Who were these pioneers? You’re about to find out! We dug through the archives of some of our longtime favorite photography sites to bring you 10 throwback photos of the women who have been street style muses since before most people knew of the concept. Spoiler alert: They were just as stylish then as they are now.

Scroll through to see the photos and then to shop some of our favorite street style–worthy pieces!

Do you have a favorite street style star? Tell us who it is in the comments!