Who What Wear is turning 10 this year! To celebrate our #WWW10 milestone, we’re looking back at the past decade of style.
Street style stars and photographers are about as common as celebrities and the paparazzi today, but unlike their Hollywood counterparts, this wasn’t the case a decade ago. While street style photography did exist back then, there were far fewer subjects, and those who were around were responsible for blazing the trail for the decade to come.
Who were these pioneers? You’re about to find out! We dug through the archives of some of our longtime favorite photography sites to bring you 10 throwback photos of the women who have been street style muses since before most people knew of the concept. Spoiler alert: They were just as stylish then as they are now.
Scroll through to see the photos and then to shop some of our favorite street style–worthy pieces!
The French editor in chief of French Vogue (who’s been at the magazine since 2000) has been a longtime favorite of fashion week photographers. Known then for being sleek and simple, her style hasn’t much changed.
Well before she launched her eponymous clothing line, Russian socialite (and haute couture client of brands including Valentino and Givenchy), Ulyana Sergeenko took to the streets of fashion week to show off her feminine style.
Fashion consultant and now fashion director of Style.com Yasmin Sewell has graced street style photographers with her bold style and signature short hair since the late 2000s.
Stylist and editor Barbara Martelo has been gracing the street style scene (in her signature miniskirts and Alaïa shoes) since she left the legal world for a career in fashion years ago.
Roitfeld, who served as editor in chief of French Vogue for a decade, epitomizes Parisian style, and thus is still a top subject of street style photography, despite the influx of newcomers.
Longtime illustrator (and blogger since 2006) Garance Doré (seen here with her camera) has not only been photographed since the beginning of street style but also been capturing moments herself for her blog.
Perminova is another well-known Russian socialite who has long been a favorite of designers and photographers—often wearing pieces straight off the runway for shows and events.
Model-turned–TV personality–turned–style icon Alexa Chung has long been known (and celebrated) for her distinct personal style by photographers and the fashion world at large.
Fashion icon and businesswoman Caroline Issa continues to woo photographers with her fashion-forward yet professional and polished style, not to mention her signature red lip.
Do you have a favorite street style star? Tell us who it is in the comments!