Sports Illustrated’s highly anticipated swimsuit issue might not come out until next month, but the groundbreaking imagery of three gold bikini–clad women who will grace the pages in an advertisement is already here. As reported by InStyle, the curvy spread is part of SwimsuitsforAll’s #SwimSexy bikini campaign celebrating the beauty of women of varying ages, races, and body types. It’s stunning. Keep scrolling to see the ads everyone is talking about and shop that gold bikini.
Head on over to InStyle to read what each model has to say about the campaign.
What do you think about the body-positive ad campaign appearing in the SI swimsuit issue? Sound off in the comments!
Opening Image: SwimsuitsforAll via InStyle