In case there was any doubt, millennials are officially taking over the fashion industry. From 20-year-old Zendaya to 19-year-old Chloë Grace Moretz, young guns have been landing all the best campaigns lately—and Sofia Richie is no exception. Denim brand DL1961 tapped the up-and-coming style star for its new S/S 17 ads, and we're obsessed.
Dubbed #TheUniform, the campaign also stars equally chic millennials Jasmine Sanders and Nathaniel Dam. “We wanted to keep the styling as simple and minimal as possible, allowing the jeans to come to life and take center stage,” the campaign's stylist, Matthew Henson, said in a statement. From the perfect way to style white jeans to a cool denim-on-denim look, the ads boast inspiring outfit ideas aplenty.
Scroll down to see the new DL1961 campaign starring Sofia Richie, Jasmine Sanders, and Nathaniel Dam!
Which outfit is your favorite? Tell us in the comments below, and then shop DL1961 jeans for yourself!