The Ultimate SF Shopping Guide for Fashion Girls

New York and L.A. might be the first cities that come to mind when you think of U.S. fashion destinations, but San Francisco is right up there. Fashion girls in SF have seriously cool style—we’ve even done some investigating to break down their outfits. But what are the cool local spots they’re visiting for some weekend shopping trips?

It turns out that there are also some seriously cool boutiques that specialize in all kinds of classic finds. Whether you’re on the hunt for locally made Levi’s, racks stocked with pieces from Anine Bing, or luxury items, the Bay Area is a prime destination for fashion girls. There’s even one store that was opened by a former Vogue editor. Want to find out the top six places that made our list?

Keep reading to find out the spots to visit when you’re shopping in San Francisco.

The Grocery Store

The Grocery Store remains one of the most talked-about clothing stores in the Bay Area. The owner, Susan Foslien, is all about the shopping experience—so serious that she banned cell phones in her store to avoid a social media presence. The minimalistic space is complemented by the gorgeous and selective clothing.

Hero Shop

Former Vogue editor Emily Holt set out on a mission to revamp San Francisco's fashion scene. Hero Shop offers minimalistic, avant-garde pieces with a balance of unique lifestyle products. The store's stocked with locally made items like Levi's, along with Pamela Love and Creatures of the Wild. The range of high to low designers feels very New York City while still maintaining a San Francisco vibe.


Curve offers the ultimate shopping experience in Pacific Heights. Its trained stylists gracefully guide you through the store's chic selection. Each season, new trending merchandise flows through the racks—you know at Curve you're always going to peruse through the latest in style.


After her career at Neiman Marcus, Sherri McMullen opened a luxury boutique to continue her interest in luxurious fashion. The local clientele relies on her impeccable taste, support of female designers, and sophisticated environment.

Rand + Statler

There is a very fine line between upscale and practical clothing. Rand + Statler manages to find the middle ground while still presenting undeniably cool clothing. While women can flip through the racks of Anine Bing and L'Agence, men are satisfied with Rag & Bone and Y-3. And don't even get us started on the What Goes Around Comes Around Chanel partnership…


Like to mix and match your jewels? Metier is notorious for its chic fine jewelry collection and significant estate selection. Although the store isn't exactly spacious, be prepared to dive into their sea of jaw-dropping pieces.

Go on to shop items on every fashion girl's summer wish list.

A lightweight knit dress is perfect for the San Francisco summer heat. 

A bodysuit is a great way to ensure a fuss-free top. 

Layer a statement pendant necklace with other gold chains. 

Carry this bucket bag by its leather handle or attach the shoulder strap to wear it as a crossbody. 

The black lace makes a nice contrast against these cream-colored espadrilles. 

French girls are loving these slingback sandals. 

This slimming number can be dressed up or down depending on your occasion. 

All the editors are carrying a sturdy straw bag this summer. 

Wear this open-back dress with chic summer slides. 

Swap out your everyday purse for this modern, chic bucket bag. 

Wear these artsy earrings with a simple black slip dress. 

Rock some oversize sunnies with this vintage-inspired suit. 

Levi's denim is a must-have this summer. 

You'll catch It girls like Kendall Jenner and Gigi Hadid wearing these shades. 

Invest in a timeless statement blouse. 

Wear these block heels with vintage denim and a white tee. 

This romantic white blouse will keep you cool during warm days. 

Style this corset top with elegant earrings. 

Pack this hat for your next beach day. 

Next, read about the cool dresses every French girl owns.

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