All Right, You Caught Us: We're Launching a Shopping App


Erin Pederson.

Calling all shoppers! Who What Wear is launching an amazing new app that makes shopping on your phone dangerously easy. Discover the latest trends, exclusive new arrivals, and stylish products handpicked by our editors. Fashion girls, rejoice: You can now shop 30 retailers, 2000 brands, and over 70,000 products with one seamless checkout.

By showcasing only the best products with inclusivity and a range of price points in mind, SHOP/Who What Wear has completely streamlined the process. Integrating our editorial insight with real-time trends so you’re able to purchase this season’s must-haves in one quick tap.

Still need convincing? We’ve auto-added discount codes from retailers (we will find them for you!), and there’s a maximum of three-day shipping on every item.

Here are just a few of the retailers you can expect to find in the app: Barneys New York, MATCHESFASHION.COM, Urban Outfitters, Gucci, Moda Operandi, Forever 21, and many more.

Stay tuned for more information, coming next week. In the meantime, shop our summer must-haves below!