Wait: We Found a New Way to Shop the Runway

Remember when fashion shows were so exclusive that you’d have to wait for next month’s magazines just to see what came down the runway? Although it feels like eons ago, we remember those pre-digital days—no one had an iPhone, no one had a blog, and no one had any idea that we’d someday be shopping pieces directly from the catwalk.

This season, Cotton is making another leap forward in the ever-changing runway landscape—and we’ve partnered to share the brand’s first-ever 60-Second Fashion Show with the world. On September 7, get ready for a runway video you’ll actually be able to click and interact with, filled with fall's best trends. Hosted by Kristin Cavallari, the show will feature chic, shoppable cotton looks all available at Bloomingdale’s.

Stay tuned—there’s more to come, but in the meantime, keep scrolling to see who else was in the audience in our favorite cotton pieces!

Mark your calendars for September 7! In the meantime get a sneak peek here.


This post is an advertisement by Cotton