Shopping for Fall Trends at Shopbop Just Got Even Easier

If you're like us, you've probably been obsessed with Shopbop for a long time—perhaps even for 17 years (the company was founded in 2000 in Madison, Wisconsin). But as of today, Shopbop is looking a little different than it has in years past. It just introduced a brand-wide refresh that includes a new logo, a new color palette, and new product pages. And not only that, Shobop introduced a slew of modern features to go along with the new look, including a loyalty program, revamped navigation and search, innovative product recommendations checkout and improvements, and even international payment options. 

And as if that wasn't enough, Shopbop just introduced its fall 2017 campaign, Make Shopbop Yours. With its 10-trend checklist and inspiring campaign imagery, Shopbop has everything you need to complete your fall wardrobe in one fell swoop, including gorgeous outerwear, cozy sweaters, cool boots, and pretty tops

Keep reading to shop our favorite pieces from the fall trend edit, and be sure to check out Shopbop's new look for yourself.