This Australian Bikini Brand Is Sending Out a Powerful Message

More and more fashion labels are recognising the reality of our daily land waste and our footprint made on the planet, which is why eco-friendly and sustainable clothing has been more prevalent and readily available. Reformation for example is a huge favourite of our Who What Wear Australia team and not just for their perfect wrap dresses or straw bags. It's a valuable shopping experience to know you're making a difference and when purpose and appeal go hand in hand, we're sold.

Photo:

Seapia

With the public taking an interest in giving back, it's no surprise that Australian label Seapia is bringing a whole new level of sustainability to its swimwear. The fabrics used to create its locally made swimwear are from reclaimed discarded plastics and the brand is utilising new technologies to produce high-quality and durable fabric. But it doesn't stop there—Seapia is also manufacturing with water-soluble inks, recycled/organic packaging, and a no-plastic-in-the-supply-chain policy. It's not just another pretty swimwear label, it's a making a difference to our planet. To follow the journey, you can follow along on Instagram.

Keep scrolling to check out the Seapia range and shop the styles for yourself.

Photo:

Seapia

Opening image: Seapia 

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