If you love the process of swimsuit shopping, more power to you, but there is no denying the fact that there are plenty out there who just aren't that into it. But the designer of the body-inclusive swimwear label Lonely, Helene Morris, explains that swimwear shopping doesn't always have to be so difficult.
In case you aren't familiar with Lonely, the brand's mission is to "foster a sense of positive body image and freedom of expression" through its lingerie and swimwear collections. From its campaign imagery down to the models wearing its products, Lonely's encouraging message really hits home for us on the swimwear front, especially since summer is right around the corner, and those bikinis aren't going to buy themselves.
In addition to in-depth information about the brand and what sets it apart, Helene also gave us the advice every woman searching for a bikini should take serious note of. If there's anyone to listen to when it comes to body-positive swimwear shopping, it's the designer of this inspiring brand. Go on to read our interview with Helene Morris from Lonely on how to find the perfect bikini, and find her top three pieces of advice below.
1. try on multiple styles
WHO WHAT WEAR: What sets Lonely apart from other swimwear brands that claim to cater to diverse body types?
Helene Morris: Our pieces are interesting and flattering in design, and also supremely comfortable and supportive in fit. We apply technical lingerie experience to our swimwear, which means our underwired pieces fit like your favorite bra. As growth allows, each season we have expanded our underwired size offering. Alongside diversity in sizing and product, we challenge traditional stereotypes through our imagery and campaigns. We continually ask Is there another way? and aren't afraid to challenge the status quo. It is this combination that separates us and has united thousands of Lonely women worldwide.
WWW: What would you say constitutes the perfect bikini?
HM: It should be one that makes you feel and look great. Your "go-to" that you want to have in every color.
WWW: Is there a particular detail you think flatters most body types when it comes to swimwear?
HM: Thin strapping on a swimsuit can look really beautiful and delicate. Unlike lingerie, swimwear generally doesn't need to give full all-day support, so it can feature thinner straps, which can be really flattering.
WWW: What three pieces of advice would you give to a curvier girl who is swimsuit shopping?
HM: 1. Find a brand that shares your values, as they will more likely have you in mind when they are designing and showcasing their product. Supporting like minds means that we can change the world with all of the small choices we make when purchasing products.
2. Try as many styles as possible as often we don't know how a piece fits until we feel it on. Every person is different, and therefore every piece fits and looks slightly different on everybody.
3. Finally, look online before you go into a physical store and save time or even the whole trip! Our website features women wearing many of the sizes we offer so that (hopefully) everyone can see somebody who reflects how our pieces will actually fit them. Swimwear can look so different hanging than it does when stretched onto a body, and online browsing can help show you how pieces are designed to look and be worn.
WWW: Is there anything women should steer clear of while searching for a figure-flattering bikini?
HM: Low-quality fabrics are worth avoiding. They can lose their stretch, thin quickly, and they can become sheer when wet. Good quality will last longer and generally fit better.
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