I'm a Selective Beauty Shopper—Here's What I'd Buy From Sephora's Savings Event

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(Image credit: Getty Images)

If you're among the most devout beauty lovers—aka Sephora's Rouge Members who spend over $1000 annually—today is essentially the equivalent of your birthday, Christmas, Hanukkah… You get the idea. Sephora's Spring Savings Event has finally arrived, and true to tradition, Rouge members get early access to the highly anticipated savings in addition to the most significant shopping discount—a whopping 20% off your fave beauty products. And yes, the fun and games start today, April 17.

The event doesn't start until April 21 for Sephora's VIB members (who can shop 15% off) and not until April 23 for Insiders (who can shop 10% off), but Sephora is celebrating Rouge members with early access to the deals and discounts through April 20. Although, you can join your fellow Insiders and still shop the event through May 1. Here's how to prepare: In addition to parking yourself in front of your device and pouring a big cup of something highly caffeinated, you'll use code SPRINGSAVE at checkout. The offer can be redeemed an unlimited number of times between now and May 1, online only.

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(Image credit: Courtesy of Sephora)

I don't think you'll need much help when it comes to filling your shopping carts with the retailer's best-selling skinhaircare, and makeup products, but because I'm a beauty-obsessed yet highly selective shopper, I'm including everything on my personal Sephora roster to get your juices flowing. Oh, and if you're not already a Sephora Insider and having some serious FOMO, fear not. You can still sign up for free right this second. Excited? I am. Let the games begin! 

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.