This Major Fashion Blogger Just Launched a T-Shirt Collab

Go back 10 years, and if you’d said ‘blogger collaboration’ we would’ve scratched our heads. These days, they’re popping up all over the place. Sometimes they don’t make any sense, but this time, we can totally see why it works. Lisa Hamilton of See Want Shop has partnered with Decjuba to design her own t-shirt line. The blogger’s relaxed style fits seamlessly into Decjuba’s pared back aesthetic. It’s a natural fit.

Keep scrolling to read our interview with Hamilton about where her blog is headed and what the design process was like.