Go back 10 years, and if you’d said ‘blogger collaboration’ we would’ve scratched our heads. These days, they’re popping up all over the place. Sometimes they don’t make any sense, but this time, we can totally see why it works. Lisa Hamilton of See Want Shop has partnered with Decjuba to design her own t-shirt line. The blogger’s relaxed style fits seamlessly into Decjuba’s pared back aesthetic. It’s a natural fit.
Keep scrolling to read our interview with Hamilton about where her blog is headed and what the design process was like.
Who What Wear Australia: How did your collaboration come about?
Lisa Hamilton: I have worked with Decjuba regularly since I started my blog and earlier this year they approached me regarding a design collaboration for my most worn product—the humble tee. Of course, I absolutely jumped at the chance!
WWW: What was the design process like?
LH: The ideas for the tees came to me very quickly. After a few hours of sketching, Pinterest and raiding my wardrobe, I came up with my main concepts. I was surprised at how easily it came about.
WWW: How involved have you been in the process?
LH: Extremely. Right from the get-go. There has been plenty of meetings, emails, adjustments and re-sketches between both teams to ensure the product was right for me, for the brand and at the price point.
WWW: When you launched your site, did you have long-term goals to collaborate with brands in this capacity or is this totally unexpected?
LH: This is completely unexpected. I launched my site three years ago as a creative outlet and hobby. I absolutely never anticipated it would develop so much. I feel very lucky.
WWW: Do you have plans to launch your own stand-alone line in the future?
LH: Not at this stage. It has certainly crossed my mind but I really want to concentrate on building the blog and creating more regular content before venturing down this avenue.
WWW: How do you make yourself stand out amongst other online influencers?
LH: My fashion choices are easy, low-fuss and very every day. It’s relatable to my readership. Career wise, I also come from a non-fashion background so I think that helps—I have a very different perspective on style and what that means to me.
WWW: Where do you hope See Want Shop is in five years?
LH: Hopefully I will have expanded the site to include mummy-blogging! We will have to wait and see about that one…
What do you think about blogger collaborations? Let us know in the comments below and then be sure to shop the collection!