This Brand Is Setting Out to Help Fix Fashion's Size-Inclusivity Problem

No one likes to settle… not for your second favorite ice cream flavor, not for texting the ex you swore not to talk to, and definitely not for the last color in stock of this season’s must-have shoe. But according to new brand See Rose Go, far too many women settle for “good enough" when they shop for clothes.

Considering almost 70% of women in America are plus-size, we seem to have a crisis at hand. Even after models like Ashley Graham and Iskra Lawrence have given “curvy” the initial platform, few brands and retailers are designing plus-size clothing that meets the potential.

See Rose Go is a new fashion brand looking to change that. Co-founders Yi Zhou and Erin Cavanaugh disagree with the fashion trends that say quality, comfort, and style are mutually exclusive. “There are so few quality options for women wearing size 14 and above, that mediocrity has enveloped the mindset of the majority,” said Zhou.

They design their clothes on real women with curves and use durable fabrics for comfort and movement. Effortless and easy styles like their track pants and tunic shirt are made to move with a woman’s body so she can “check doubt at the door,” and feel confident in her personal style.

See Rose Go is a brand to watch! Check out their first collection below and head to their site to learn about the women who inspire them.

Up next: These style tips for curvy girls will change the way you dress.

Opening Image: See Rose Go