The New L.A. Shop to Find the Coolest Fashion Gifts

Not sure what to get the fashion people in your life? Look no further than new L.A.-based shop Reservoir. Founded by two New Yorkers, Alissa Jacob and Aliza Zelin Neidich, this one-stop site (which will open a brick-and-mortar store on the east side of L.A. in 2016) features a curated selection of cool clothing, home goods, and beauty products. We're talking finds from brands like Ellery, Ryan Roche, MiH, and more.

Check out the site, or scroll below to shop the items we're totally buying for the special crew on our list this holiday season.

What's your favorite item on the site? Let us know in the comments below!