At this point, Reformation has become known and loved far and wide for its uncanny ability to seemingly read the innermost desires of stylish women everywhere. From its spot-on dress silhouettes to its weekly product releases, the retailer has hit the bull's eye in many a lady's heart of hearts.
But many of us don't oft think of the brand's creation story: founder Yael Aflalo initially started it as an eco-conscious counterpoint to what she perceived as the largely wasteful nature of the fashion industry at large. And to this day, Aflalo has worked to keep the brand in line with those initial sustainable goals.
We sat down to chat with her recently, and Aflalo shared what she thinks are the easiest ways for the average shopper to be just a little more eco-conscious in her everyday fashion life. Keep scrolling for five easy ways to be eco-friendlier with your fashion, according to Reformation's founder!
"I think it's really easy to limit your denim buying. Denim has a gigantic carbon footprint, and it’s better for everybody's pocketbook," Aflalo told us. "I think most women buy a lot more jeans than they actually wear—you might own 20 pairs of jeans and only wear a few. I think that’s really important to cut back. The same is true with T-shirts. Things made out of cotton have a really high impact on the environment. You just need one really good T-shirt, not all of them!"
"Seventy percent of the impact that fashion has on the environment is after you take the clothes home and start washing them," Aflalo reminded us. "Something to think about there. If you wash on a cold versus a hot setting, it makes such a difference."
"Line-dry your clothes instead of using the dryer, when you can," Aflalo urged.
"If you do use your dryer, just make sure you're not putting is on a super-hot setting," she said.
"Doing a half-load is really bad," she insisted. "Get [the machine] totally full and then clean it. These are just really simple things you can do that have a really good impact on the environment. And it will make your clothes last a lot longer too!"
Shop some Reformation pieces below!
How do you try to be more eco-conscious with your shopping habits? We line-dry our clothes. Share your tips in the comments below!