And Just Like That, Reformation's $98 Naked Dress Is Sold Out

Reformation's new arrivals section reminds me of The Hunger Games. The second new product drops, true fans of the brand add to cart and check out faster than you can open one of those kitschy email blasts. In turn, this often means the most coveted products sell out at the speed of light, including the brand-new naked dress ringing in at a beautiful $98.

It's no surprise why this nude sundress sold out so quickly. Between the popular hue, the comfortable stretch-jersey material, and the irresistible price point, Reformation fans were bound to go wild for the versatile frock. While the Rou Dress, in particular, currently has a waiting list of who knows how many, we shopped out the other naked dresses currently available at Reformation that come in at a close second.

Whether you're on the hunt for an easy wedding guest outfit or that perfect summer piece or have quite literally been stalking the internet for a naked dress that suits you, we have a feeling you'll find what you're looking for in the selection ahead. But don't forget to get on the Rou waiting list while you're at it. We'd hate for this to be the dress that got away.

Shop naked dresses currently available at Reformation:

Speaking of the style, check out the naked swimsuit trend we're all a little scared we're so obsessed with.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.