First, Calvin Klein redesigned its iconic logo, and now an entirely unexpected ad campaign under the direction of Raf Simons, the brand's chief creative officer, has been unveiled. Ahead of the designer's highly anticipated February 10 fashion show is a preview of what we can expect from Simons via this edgy campaign titled "American Classics."
In a series of eight photos shot by Willy Vanderperre, art and minimal clothing come together like we've never seen before from the brand known for a more sultry approach to celebrity-fronted ads. Clad in quintessential CK pieces including jeans, T-shirts, and of course, white briefs, models pose in front of equally iconic American art from the likes of Richard Prince, Andy Warhol, Dan Flavin, and Sterling Ruby.
"It's a celebration of Calvin Klein's iconic underwear and jeans; acknowledging their status as Pop and showing them in the world of art," explains Simons in a statement on the brand's site. Is this the new look of Calvin Klein? One thing that's for certain is that it's the start of a new era for the American brand.
Keep scrolling to check out the latest Calvin Klein ad campaign below.
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