Just when we thought we couldn't love Proenza Schouler any more, the brand's S/S 16 ad campaign gives us another reason to be obsessed.
Not only are the pictures insanely cool, but also, the shoot has a great backstory: Photographer Zoe Ghertner shot the campaign in Los Angeles along with an all-female team, including stylist Marie Chaix and models Selena Forrest, Olympia Campbell, and Nicole-Antonia Spagnola.
As for the ads themselves, they highlight all of the spring collection's standout pieces, from low-heeled pumps and embellished bags to flirty off-the-shoulder blouses and pleated pants.
Scroll down to see the pretty new Proenza Schouler S/S 16 ad campaign!
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