Nothing says Prince like the color purple. From his musical instruments to his onstage looks, the color became his signature in 1984 thanks to Purple Rain and the nickname “The Purple One,” and lasted throughout his career. So it’s only fitting that the Pantone Color Institute honored the music and fashion icon with a custom shade of the color synonymous with his name. That’s right—Prince just got his very own purple hue.
Pantone teamed up with Prince’s estate to create the distinctive shade, named Love Symbol #2 (the symbol he changed his name to in 1993). The new color, inspired by his custom-made Yamaha piano, is now the official hue of Prince’s brand and estate, and will contribute to the long-lasting memorialization of his legacy.
“Love Symbol #2 is emblematic of Prince’s distinctive style,” said Laurie Pressman, vice president of the Pantone Color Institute, in a press release. “Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”
As you celebrate the fact that The Purple One finally got his own shade of the hue, check out Love Symbol #2 below and keep scrolling to see some of the best purple looks Prince wore throughout his career.
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