Meet the Cool New Brand Celebrating Rebellious Women

Welcome to Into Labels, a Who What Wear column that profiles the designers behind the brands we can't stop talking about.

If there's a brand doing something different and innovative out there, we want to know about it. Whether it's stalking Instagram, celebrity stylists, or our inboxes (remember, we do this for a living), it's become clear that these up-and-coming brands are the ones we love to praise the most. With that said, we are beyond excited to introduce you to Poster Girl, a London-based brand that—drumroll please—designs everything with chainmail. So far, the two designers, Francesca Capper and Natasha Somerville, have rolled out three "series" that are solely made out of the kitschy chainmail in hues and prints ranging from pastels to snakeskin. Intrigued yet? We thought so.

Even having just launched in 2017, Poster Girl is stocked at Opening Ceremony and Selfridges so far and has been worn by celebrities like Dua Lipa and Winnie Harlow. Not a bad way to start its first year in business, no? It's clear through even just one glance at a Poster Girl piece that there is a story here, and we had to learn more. Luckily, both Francesca and Natasha were willing to give us an inside look at the label we have abnormally high hopes for. Ahead, read our interview with the designers and learn all about who the rebellious Poster Girl woman is and what it is that inspires these two powerhouses.

Curious about more up-and-coming brands that we're currently eyeing? Check out the new shoe brands that are making us reconsider everything we own.