It's Not Just You—This Swimsuit Color Is Everywhere

Take a scroll through Instagram, and it’s instantly obvious: When it comes to swimsuits this summer, there’s no hue too bright. In fact, eye-catching yellow swimsuits have become the way to stand out from the bikini-wearing crowd.

From Kylie Jenner to Hailey Baldwin, trendsetting stars are choosing swimsuits in the year’s hottest hue. For those who think the color is too out there, don’t fear—wearing bright colors is easier than you might think. The key is to find a shade that works for you. A bold neon flatters the tan you’ve worked so hard for while goldenrod offers a subtler take on the trend.

No matter what take on yellow you choose, you may be surprised to find that it’s actually an ultra-flattering swimsuit choice. So if you’re ready to hit the beach, just slip a denim skirt over that one-piece or pair high-waisted shorts with your bikini top and you’ll be good to go.

What are you waiting for? Scroll through the celebs wearing summer’s must-try hue and grab one of our picks for yourself below.


✌????✨????Cali girl????✨✌????

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Happy 4th!

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Beautiful Sunday ????

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