The Item That Sold Out the Most This Season on Net-a-Porter


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When we’re not shopping for ourselves, we’re digging up insight on how others are shopping by gaining insight from retailers on the items that are selling out or gaining a waitlist each season. Things like the item that’s purchased every 10 seconds on Topshop and the $38 bag that consistently sells out on Dôen, you know, fashion facts.

Since Net-a-Porter is one of our go-to e-tailers, we tapped its team to find out insider information about the site’s most popular item right now. “The Gucci logo tee is one of our most wanted items right now; the response from customers has been phenomenal. We have almost sold out on two styles of the classic with reorders on the way. The women investing in this tee are extremely savvy shoppers who want to be seen wearing the most iconic items every season, and right now she can’t get enough of the logo. It’s a very versatile piece that you can interpret in your own way whether it’s with a pair of track pants or a smart blazer,” says Lisa Aiken, Net-a-Porter’s retail fashion director.

This site currently has the below Gucci logo tees available, so if you’ve been eyeing the street style–approved piece, now’s the time to buy it. Scroll down to shop Net-a-Porter’s most popular item.