As big of deal as Black Friday is to consumers like us who love a great sale, it’s just as important of a day for retailers who will do tons of business within a 24-hour period. But one brand is forgoing it all. And for a very worthy cause.
Patagonia has officially announced that this Black Friday, the brand will see zero profit. Instead, 100% of the purchases made at Patagonia stores and online will go toward the protection and preservation of our planet and its natural resources. “During a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them,” says the brand that’s famous for its outdoor gear and performance staples.
Of course giving back to the environment is a part of Patagonia’s DNA, as it actively gives back 1% of every sale it makes to grassroots organizations that strive to protect the earth. But the label has totally upped the ante with this week’s Black Friday plans.
Below, peruse some of the winter-ready essentials from Patagonia. Just be sure not to check out until November 25 if you want to be a part of this admirable cause.
The slightly retro, slightly vintage vibe of this vest makes it a quirky alternative to your other winter gear.
These cozy socks are perfect for curling up next to a fireplace, post-ski day.
Speaking of, no one will lose you on the slopes in this bright, cheery colorway.
No winter wardrobe is complete without a fitted, knit beanie.
Patagonia is know for its fleece. And this piece is a great staple for anyone who lives for the outdoors.
Are you more likely to shop for a brand that gives back to a good cause? Does this sway your shopping decisions? Let us know below.