The Artsy Brand We're Obsessing Over Right Now

Welcome to our New Website series, where twice a month we’ll feature an e-retailer that we love and know our readers will too. Whether it’s an old but under-the-radar favorite or a newly launched label, you’ll want to report back to your friends with the findings (or maybe keep them to yourself)! 

Unique, art-inspired, unexpected, seasonless, wearable, and overall awesome—these are just some of the adjectives that came to mind instantly after stumbling upon Barcelona-based brand and website Paloma Wool. It's a site where you can find not only the coolest clothing, but journals, vases, shoes, and endless inspiration from the sites distinctive lookbook and product imagery.

Naturally, we were intrigued, so to find out more about the project, we recently tapped it's creator, Paloma Lanna Santaolalla, who, luckily, answered all of our most pressing questions. Scroll through to read the full interview, and then continue to shop our top picks from Paloma Wool!

Do you have any favorite sites you’d like to see featured next? Share them with us in the comments!

Opening Image: @BertaBernad