The Row Online

The trend-setting power of the Olsens is undeniable and pervasive. Like some other major fashion figures we can think of-Kate Moss, Sienna Miller-they create their own, utterly unique ways of dressing. When Ashley and Mary Kate launched The Row last year (their self-funded line), naturally the world took notice. Vogue dedicated some major real estate to the story and praised the collection of 28 knitwear basics. Originally, you could only find The Row at Barneys New York stores and at Maxfield in Los Angeles, but we've got some great news. The Row is now available online through London's Browns Fashion, making this exclusivity a little less elusive...

While it might seem gasp-inducing to think of paying more than $300for a t-shirt, we must assure you that The Row's pieces are ofexceptional quality. (Also, the prices are lower Stateside.) Thet-shirts have a single seam, resulting in a nearly haute couture-likefit. We know this might sound crazy, but it's like the shirts have anintuitive knowledge about where to cling and where to drape on anybody.

Fans like Selma Blair, Kirsten Dunst, and the Traina sisters allsupport the line. Vanessa Traina wore a shirt by The Row, paired withvintage YSL, for a Vionnet dinner in New York while Selma Blair hasbeen spotted in the line's skinny, high-waisted pants. The Row hasbeen equally popular with regular retail clients as well. In fact, dueto the success of the spring items, the designers have expanded thefall collection to nearly twice as many pieces. The Row will also beavailable at major international stores as well, including 10 CorsoComo (Milan), Maria Luisa (Paris), Harvey Nichols (London), and Isetan(Tokyo).

For those who love the look of The Row but don't have quite thebudget, just wait a few months for the Olsens' new line. Fall willbring an upcoming, lower-priced line from the twins called Elizabethand James (named after their younger siblings). Check it out thisAugust at Neiman Marcus, Intermix, and Bergdorf Goodman, or get asneak peak now on Mary Kate (above, right) who wore an E&J white dressto the CFDA awards in early June. Just so we're clear that they're not playing favorites, that night Ashley (above, left) wore The Row.

Dolman Dress, $740,
This black dress is made of open model knit, with a round neck andlong batwing sleeves.

V-Neck T-Shirts, $315 each,
Available in black, grey, and white, this classic cut, modal, v-neckhits the hips.

Low Scooped Neck Tank Top, $250,
The rounded neck in front and back give the simple tank a slightsexiness. Choose from pale grey or white.