Olivia Palermo's New Campaign Will Inspire Your Next Winter Purchase

Olivia Palermo released an image from her new campaign with Max & Co. on her Instagram today, and as with most things that involve Palermo, we were immediately smitten.

With a laid-back beauty look and a model-worthy stare, the image definitely reflects her covetable style. But what caught our eye the most was the cool, somewhat unexpected piece she's wearing: a denim trench coat. It might not be in your closet already, but one look at Palermo's new ad and we think you'll agree that it definitely should be. 

Scroll down to see Olivia Palermo's new Max & Co. ad, and shop similar denim trench coats!


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A photo posted by Olivia Palermo (@oliviapalermo) on

Are you dying to own a denim trench coat? Tell us in the comments below!

Opening Image: REX USA