We all know that one nude does not suit all skin tones—and thanks to the brainchild of two Harvard Business School grads, Nudest has curated the widest selection of nude undergarments we've yet to see. "As two women of Mexican and Sudanese heritage, we often feel like we don't meet the standard of beauty in this country. From hair products to makeup, we've grown accustomed to companies not always meeting our needs as ethnic minorities," co-founder Atima Lui told Mic. From Gina Rodriguez's Naja line to under-the-radar brands, the shopping destination provides more than just a great selection of brands.
Nudest uses a proprietary algorithm to match shoppers' skin tone to lingerie and hosiery that will best complement their skin tone. The fabric-matching technology called the Nudemeter is easy to use and only requires customers to upload a photo of their hand to find their perfect nude. Shades of nude range from Ivory to Honey, Chocolate, and Mahogany, so there's something for everyone. Once shoppers are matched with their shade, the customized shopping experience aggregates the brands and pieces available in their skin tones. It doesn't get easier than this one-stop destination for your nude needs.
Keep scrolling to shop some of our nude lingerie picks below.