The Engagement Ring Style That's Here to Stay, According to Nikki Reed

Regardless if we're on the cusp of getting engaged or not, there's something romantic about bridal culture in general that deeply appeals to us: wanderlust venues, inspiring tablescapes, gorgeous dresses and suits, and, of course, the bling. There is much ado when it comes to choosing an engagement ring—the metal, stone, shape, setting; it's an ever-evolving industry that runs the gamut of timely trends and classic go-to's. That's why we're always excited to learn about new brands and collections hence the subject of today's feature.

Nikki Reed's lifestyle company, BaYou With Love, recently released its first-ever assortment of engagement rings, and they are, simply put, breathtaking. The rings are made with 18-karat gold recycled from tech (!) and feature cultivated diamonds grown in California as well as ethically mined sapphires. In other words, they're sustainable and stunning. We tapped Reed to find out more about this release; scroll down to read our Q&A with the celebrity designer, and if you're in the market (congrats!), shop your favorite engagement ring.

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Courtesy of BaYou

What are the top engagement ring trends that you think are here to stay? 

Solitaires are always going to be here! A beautiful stone on a classic band will never go anywhere. That particular silhouette also happens to be one of my favorites, which is why we made sure to include it in our Classic Collection. We decided to go with a knife-edge band to shake it up!

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Courtesy of BaYou

Which engagement ring trends won’t be around much longer?

Pear-shaped diamonds are definitely having a moment right now.

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Courtesy of BaYou

Can you explain the process of using recycled gold from tech? 

It is quite interesting because none of us knew how to work with the gold initially. We didn’t know what to do with it or how to continue sourcing it. There were a ton of wonderful growing pains in the process of creating jewelry from recycled tech gold, but we found our rhythm!

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Courtesy of BaYou

What are the main efforts in which this collection is sustainable?

All of our jewelry is made from 100% recycled gold from tech, in a factory in Downtown Los Angeles that also prioritizes sustainable efforts by using recycled metals and recycled water further reducing our carbon footprint. Also, the diamonds in our Classic Collection are cultivated and grown locally above ground using solar energy, giving us the ability to guarantee that they are 100% conflict-free, with zero carbon footprint. In my opinion, there is no better way to wear a symbol of love.

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Courtesy of BaYou

What do you think is the most classic engagement ring diamond shape? What about the most of-the-moment?

I think there is something so special about a round brilliant on a classic gold band, which is why we wanted to include that in our Classic Collection. I love that some familiar silhouettes are coming back, like the flower that inspired my personal engagement ring, and I’m curious to see what the modern take on that will be.

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Courtesy of BaYou

Do you know anyone who has been proposed to with a Bayou engagement ring yet? Do your customers share their stories?

We launched less than two weeks ago and have felt a genuine wave of enthusiasm and interest in our bridal collection and sustainable mission. We have a few orders we are currently working on already! I think people are truly interested in wearing things that are made with love, that are ethical, sustainable, and good for the planet, and I am so honored to go on this journey with them.

Keep Scrolling for photos from the BaYou with Love + Earth and Element holiday pop-up shop in LA

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“The Holiday Shop is truly a metaphor for how we hope to see all women in business operate. Highlighting each other’s work and supporting each other’s success is such an important part of our own success. We want people to think about quality over quantity, by supporting local artists who are hand-making products in the US, specifically women. We also believe not every gift has to be bought which is why we’ve provided a space for makers to come teach workshops where you can learn to make products yourself.”

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“This Bayou With Love + Earth and Element Holiday Shop is a brand collaboration between two women run, owned and operated companies who have a passion for helping other American brands run a sustainable and ethical company. We want to highlight female founded companies that make sustainable and ethical production a priority, while creating great products as a result.”

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“This holiday shop is a place to showcase our work and bring along artisans creating great products that deserve to be seen and respected for their choice of not cutting corners. Every choice you make in your business has a domino effect on the economy, your community, the environment and this holiday pop-up is just one brush stroke of how we all need to care about where and how our products are presented to consumers.”

In Los Angeles and want to visit the pop-up? Head to 3100 Sunset Blvd.