At a long and enjoyable dinner the other evening, a colleague in the industry asked which brands are exciting me right now. Although few months ago I would have probably replied with Alessandro Michel’s Gucci, my mind went somewhere else. I instead conjured up a list of labels that upon reciting I realized all shared one common factor: They’re all based in New York. Though I may be biased because I live here, the creativity and quality that come from the five collections below form an undeniable force to be reckoned with, and I can’t help but think that their locations might play an important part in that. I’ve had the pleasure of interviewing a few from the list (hint hint—click on the hyperlinked text), but scroll down for a quick overview of who you should be keeping on your radar.
Husband-and-wife duo Laura Vassar and Kris Brock started the brand after their schooling at Parsons. The collection is full of staples that any woman would want to live in, like the perfect pair of blue jeans (see below) and an expertly tailored button-down.
Founded by Prada and Paper Denim alums, M. Martin is the coolest one-stop shop for elevated wardrobe essentials like the perfect camisole, flattering poplin shirtdress, and everyday tees.
Now under the direction of Georgia Lazzaro, this NYC label continues to be a go-to for in-the-know New Yorkers, and for good reason. Season after season, the label offers a fresh assortment of effortlessly chic clothing for the modern woman.
Pookie and Louisa Burch’s brainchild, Trademark, has quickly become a Who What Wear favorite with its reimaginations of classic pieces. Everything feels like the best version of itself, whether it’s a denim jacket with thick stitching or a pair of slides adorned with gradient pom-poms.
Recently spotlighted on Alexa Chung’s Future of Fashion video series for British Vogue, Lyndsey Butler has cemented her brand Veda as an NYC power player. At Veda, you’ll find not only a leather jacket you’ll wear the rest of your life (no joke) but also a huge assortment of It-girl pieces that the likes of Emily Ratajkowski and Brianna Lance have worked into their own wardrobes.
What's your favorite NYC label? Let us know in the comments below.