Stylish New Yorkers Swear By These 5 Iconic NYC Shops

New York is unarguably one of the most stylish destinations in the United States. Whether you're into shopping or not, you're likely familiar with the crucial role New York plays in the fashion world. Beyond fashion week, the city has always been known for its incredible curation of shops and boutiques. Between the designer stores and hidden vintage shops, the retail scene is always evolving, which is why I asked some of the most stylish New Yorkers I know for their go-to iconic shopping destinations of the moment. 

Some of the shops listed below will be familiar to you, while others are more under the radar, but I can assure you that every single person you're about to hear from knows their stuff and has the personal style to prove it. So whether you live in the city or will find yourself there sometime soon, be sure to scope out the retail stores beloved by stylish city dwellers themselves. 

Assembly New York

"Assembly is one of the stores that always has an impeccably curated selection of clothing, accessories, and jewelry. They also have their own private label, which has an incredible selection, and a secret vintage rack that always has gems. Whenever I'm out downtown, it's a definite stop, whether I'm alone or with the homies." — Anaa Saber

Maryam Nassir Zadeh

"Walking into the space instantly brings you out of the hectic New York City streets and into this spacious and well-curated retail experience that feels like a safe haven. With a great selection of both contemporary designers and vintage finds, it is nearly impossible to walk out without finding a piece that feels both timeless and fresh." — Ryan Norville

Sincerely, Tommy

"I admire Sincerely, Tommy for their intriguing concept and style. They have such an inspiring way of unifying different communities through lifestyle and fashion. I also enjoy supporting Black-owned business!" — Chanel Mckinsie

James Veloria

"I stumbled upon this vintage shop by mistake, but let me tell you it's the best mistake I've ever made. Nestled within a shopping mall in Chinatown—right next door to NYC's beloved Eckhaus Latta—is the hidden gem of all gems, James Veloria. The owners, Collin James Weber and Brandon Veloria Giordano, have their curation down to a science, carrying the most exquisite selection of designer vintage from the '80s to early 2000s at honestly very fair prices compared to most vintage dealers.

"I kid you not when I say that every piece they choose is guaranteed to make you feel sexy, cool, unique, and confident all at once, which, I mean, what more could you ask for, right? Now, while it's always insanely hard for me to choose which items I want to buy, below are some of my favorite pieces available on their site right now ready to ship worldwide. Try not to spend all your money at once, and don't say I didn't warn you." — Tori López

Raini Home

"I'm currently in the midst of furnishing my new apartment, and Raini Home is my number one shop to buy home goods from! I am currently eyeing one of the stools but waiting out till I furnish my apartment more to purchase!" — Naomi Elizée

Next up, I'm in My 20s, and These 9 Items in My Closet Will Still Be Here When I'm 55

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.