This Shoe Style Is Dominating, and It's Not Going Anywhere
Think about your shoe collection. I'll bet that you own (at least one pair of) ankle boots, flat sandals, white sneakers, and block heels. It's safe to say that despite whichever shoe trends emerge, these staples will always be stylish. Well, now there's one more shoe style that we can safely say has solidified into its status as a seasonless must-have: mules. The hybrid shoes started to take over last year, and now they're completely dominating the market.
I spoke to Emma Griffin, a retail analyst at WGSN, who confirmed it. "Retailers are capitalizing on the mule's hybrid between comfortability and fashionability, increasing their stock from 42.3% to 56.4% growth in new-in styles year over year," she shared. "Their versatile nature eases their adoption into shopper's wardrobes and will continue to do so into A/W 18/19, as consumer spending will continue to tighten, meaning shoppers will need more for their money to justify a purchase. Worn with any outfit and suitable across all ages, shoppers see real value with a mule, so we won't be seeing these styles leaving our high streets for seasons to come."
Whether kitten heels or block heels, pointed or round toe, the extremely versatile shoes are no longer just a fashion-girl favorite, as everyone agrees that they're the most popular shoes right now. Since I'm certain that the shoes are worthy of an investment, go on to shop my favorite pairs.
Available in sizes 36 to 40
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Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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