If there's one great unifier across America—well, when it comes to wardrobes, at least—it's denim. From Southern California to Austin, Texas, to the streets of Brooklyn, New York, everywhere you go, we can guarantee you'll find cool girls wearing jeans.
But just as some call it "soda," some call it "pop," and others still call it "coke" (truly one of our country's greatest divides), there's variation in the denim we choose. Maybe it's cropped flares all the locals are obsessed with this season, or maybe everyone's on the hunt for the perfect pair of crisp white jeans—whatever it is, boutique owners and fashion directors are the first to know.
Going straight to the source, we talked to shopkeepers in five different cities—including many outside the traditional fashion hubs of NYC and L.A.—to find out what styles their customers are scooping up right now.
Below, get the lowdown on 13 pairs of jeans that are selling like mad in some of the coolest stores across the country for spring.
Need Supply Co. in Richmond, Virginia
"We fell in love with this style when we saw it on COH Creative Director Cat Ryu before the fit was even officially released. It was the perfect mix of a '90s straight fit with a flattering high-rise—taking everything we loved about the '90s leg fit, and getting rid of that low-slung waist; combining that fit with a great vintage blue wash = the perfect everyday jean." — Krystle Kemp, Need Supply Co. Fashion Director
"Reconstructed denim is a trend that we can't hide from right now. We love Grlfrnd's take: With their Karolina fit in Thunder Road, they created a dual-toned denim style—as if two pairs of jeans were seamed together, and included a stepped hem to reinforce the concept of reconstructed imperfection." — Krystle Kemp
Bird in Brooklyn, New York
"March is all about transitioning between seasons, and new denim is the easiest way to freshen up your wardrobe with spring on your mind but winter still lingering in the air. Bird women are gravitating toward higher-waist, wider-leg jeans, jeans with less stretch and that are often cropped. They want the look and feel of vintage denim but with a modern and consistent fit. Chimala makes some of the best denim in the world, the quality and the feel and the way it wears is just beautiful." — Jen Mankins, Bird Owner and Creative Director
"And speaking of the look of vintage denim, we are having great success with new jeans from Levi's, especially the Wedgie and the 505. Both are perfectly cropped and tapered for spring." — Jen Mankins
"We also worked with Rachel Comey to make an exclusive style of denim this spring. After having so much success with her Legion pant, we took the new cleaner, leaner Bishop pant and made it in a great classic washed indigo blue." — Jen Mankins
Hampden in Charleston, South Carolina
"We have been carrying Rag & Bone denim since the first day I opened Hampden, 10 years ago. It is rare for a store to stay loyal to a denim brand these days, but Rag & Bone continues to elevate their fit and push their fashion element to create a favorite, such as this 10-inch high-rise straight-leg jean. Throw on a Tibi mule and a Marni ruffle top and you have the perfect update to your spring wardrobe." — Stacy Smallwood, Hampden Owner
"Finding the right white jean can be as difficult as finding a needle in a haystack, but I truly think I have discovered the end-all be-all this spring 2017 season. Because R13 makes all of their denim in Italy, they have succeeded in creating not only the perfect 'straight boyfriend' fit but also a white jean that is just the right thickness to hide a woman’s least flattering parts." — Stacy Smallwood
The Dreslyn in Los Angeles, California
"This universally flattering high-waisted crop flare pair walks the line of modern and feminine, and the new dirty white rinse makes it a fresh option for summer denim." — Brooke Taylor Corcia
"R13's leopard Kate Skinny jeans are the ultimate cool-girl denim—the faded, neutral leopard print, and distress details add an urban edge without being overtly flashy." — Brooke Taylor Corcia
Kick Pleat in Austin, Texas
"I own these, and they are an easy way to wear a white jean. They're high-waisted with a straight leg. I love the uneven hem at the bottom along with the thickness of the denim, as it makes a white jean more flattering." — Wendi Koletar
"These remind me of an old pair of Levi's, so I'm drawn to them. I also like that they have a long leg as it's fresh. They are high-waisted and straight leg as well, which is the shape for me right now." — Wendi Koletar
Now that you know exactly which jeans to shop, here's a look at the fresh way fashion girls are styling denim for spring.