Just when we thought we couldn’t love Erin Wasson any more, Australian denim label Neuw just release its latest campaign starring the American model (we love any celeb who supports Australian labels). We actually can’t think of a better fit for the brand to launch its latest offering—rigid denim. It’s no secret Erin basically lives in her denims, and the images (you’ll see our favourites below) perfectly show off her relaxed personality and rock-n-roll vibe. A match made in heaven.
When the campaign landed in our inboxes, we were reminded about why we love Neuw so much—it’s affordable, the brand fits true-to-size (a miracle when shopping for denim), and the designs are always super on-trend. So we wanted to know more. We probed Neuw’s co-owner, Rich Bell with all our qestions—what are the biggest denim trends for spring, what are the most flattering pair of denim shorts, and what does the label consistently sell out of.
Keep scrolling to find out (and pin the amazing images of Erin Wasson).
Who What Wear Australia: What are the biggest denim trends for spring?
Rich Bell: The biggest denim trend by far is the revival of the ’90s look. Heavy stone washes and bright blue colours are seen in street style across the globe. This is exciting for Neuw as we love real denim. Heavier weighted and rigid denim is coming on very strong. Silhouettes are straightening out, giving denim lovers another staple to work with outside the skinny jean.
WWW: What is the most universally flattering pair of denim shorts?
RB: The key to flattering shorts is in the cut of the leg paired with the perfect rise (how long they are in the front). A super flattering silhouette is our Neuw Lola Short ($100). It’s a play on a cut off boyfriend jean with a feminine cinched in waist.
WWW: What style do you consistently sell out of?
RB: Our consistent sell out jean is the Neuw Marilyn in Black Silk ($180). It is a super feminine silhouette with a high rise and sculpted leg made in our silk touch fabric. This fabric has a body-con effect giving you all the retention and hold you want in a pair of jeans whilst feeling soft to touch. It’s very decadent. With the trend now opening up to ’90s style denim and rigid denim, we’re excited to launch our new Neuw Lexi Slim Straight Fit Jeans ($170), we think this will be a huge contender.
WWW: What’s one key piece of denim every woman should invest in for spring?
RB: This spring get into some rigid or comfort stretch slim straights. This jean is a true denim girl piece that everyone needs in their wardrobe. Our Neuw Lexi Slim Straight Fit Jeans ($170), is an easy to wear foray into rigid denim.
WWW: What are your tips on finding the right denim shorts for your body shape.
RB: At the end of the day it’s all about what makes you feel good. That can be what makes you feel super comfortable or a little bit sexy or both. Consider what look you’re after. Is it a feminine high waist? Or slouchy boyfriend? Go with whatever makes you feel great.