Meet Modern Citizen, A Shopping Site Run Entirely By Women

When I first discovered Modern Citizen, a minimalist e-commerce platform, I was struck by how well priced its curation of elegant basics was. How have I never heard of this site before? I wondered, almost annoyed—as if everyone had been keeping a secret from me. But it turns out the secret was all mine—having been around for only a year, the site was news to many. Judging from the reactions of those I introduced it to, that won’t be the case for long.

I was determined to find out who was behind this genius venture, and quickly discovered that it was Jess Lee, an alum of Gap Inc. where she worked on strategy and business development for their e-commerce division. While there, she covered not just, but the websites for Banana Republic, Piperlime and Athleta—not exactly small potatoes. Obviously this was a woman who knew a thing or two about retail, so I jumped at the opportunity to pick her brain further about the modern woman’s relationship to shopping and how she hopes to make it easier on us with her new site. Despite the fact that she’s getting married this weekend, she dropped everything to fill me in.

Scroll down to find out how Emma Watson helps inspire the site and why the Modern Citizen team is currently women-only!