This week, Fashionista pointed out "kin is definitely in," noting since Kendall Jenner and Gigi Hadid's rise in the modeling world, it's become a trend for family members to be cast in runways shows, ad campaigns, and editorials. After analyzing social media stats—including follower count, post reach, engagement, and frequency over the course of 30 days—to get a sense of their influence (aka ability to sell product), they crunched the numbers for 10 families. Ultimately, only five families are considered the most influential, and therefore in-demand, to brands looking to gain exposure. The number one result came as no surprise—the Jenner sisters made up a whopping 41.6% of the top five's influence meter—but others in the list could surprise you.
Keep scrolling to see the top five most influential families.
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