Online retailer ModCloth agreed to sign an anti-Photoshop pledge back in 2014, so it comes as no surprise that the progressive company would choose to feature a diverse group of actual customers and employees in its latest swimwear campaign.
In a post that features a group shot of all the women cheerfully modeling summer swimwear, ModCloth states, "Our goal is to represent women for who they are—confident, intelligent, and fun. We strive to continue to positively portray women by recognizing their capabilities and contributions, regardless of their size, and inspire body positivity across the spectrum."
There's also a video in which ModCloth founder Susan Gregg Koger chats with a few of the women—who are entrepreneurs themselves—about everything from business to what it's like to be a woman in the dot-com world.
Check out the awesome swim campaign below, and head to ModCloth's site to learn more about the fab ladies.
Ready for summer? Be sure to check out ModCloth's full selection of super-cute swimwear.